Product Center

Quadruple Your Probability of Success…in four easy to understand steps

The probability of success in American business today is 20%. But, business success is not random…nor is it a matter of luck.  Today, we have scientific proof that business success is based upon reproducible tactics and strategies that, when applied systematically, will increase your probability of success to 80%.

Now there’s an easy-to-understand workshop that will introduce you to these reproducible tactics and strategies while providing you with the tools you need to take action and the knowledge you need to achieve a lifetime of business success.

Regardless of the size of your business, this two-hour workshop will provide you with the knowledge and the tools you need to:

• attract new clients & retain your existing clients
• increase your market awareness
• differentiate your business from the competition
• build brand recognition
• boost profits & grow your business to new levels of prosperity
• increase your probability of success from 20% to 80%

The cost of this 2½ hour DVD Set is $99 with free shipping.

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Marketing with Stories… how to create buzz and gain mindshare through the power of stories.

If you’re struggling to differentiate your business, struggling to capture the attention of prospects, and struggling to greatly increase your word-of-mouth advertising; then this CD workshop is the answer you’ve been looking for.

Stories help us sell our products, our services, our ideas, and our vision. Enhancing your storytelling skills is the next step in growing your business… because storytelling is the key to almost all business communication.

Dave Nash is a recognized marketing consultant, speaker, storyteller, trainer and author. Dave’s speaking presentations are as creative as his marketing strategies, using stories and humor to deliver his message. In this ninety minute CD, he will show you how to:

• Create an emotional story that compels people to take action
• Capture the attention of prospects who otherwise ignore your messages
• Make it easy for others to tell your story and spread your message
• Close more sales by using stories to overcome objections
• Learn how to make a positive connection with your clients and prospects

The cost of the 90 minute CD is $49 and it comes with a money-back guarantee. Shipping is free.

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The Birth of a Business: a step-by-step process of creating a successful business in nine hours

Conception: We’ll begin with a review of your business concept, then help you differentiate your business from the competition, and then help you choose a relevant and memorable name for your new baby.

Gestation: There are reproducible tactics and strategies that when diligently applied will quadruple your probability of success from 20% to 80%.  We’ll explore these tactics and strategies, including ten marketing tactics designed to attract a steady stream of pre-qualified and pre-sold customers, fourteen ways to differentiate your company from your competition, four ways to enhance your referral network, three components that must be in every memorable marketing message, and much, much more!

Labor: Your birthing process won’t be without a little pain.  There’ll be homework assignments including the completion of meaningful exercises and short reading assignments.  But remember, our goal is not to simply provide you with knowledge, but to guide you to take positive action toward success.

Delivery: At the conclusion of this 9-hour program, you’ll have all of the know-how, confidence, and tools you’ll need to successfully launch your new business. This program is typically offered for $395.  But, you’re only required to pay a co-pay of $120. This product will be shipped on October 5, 2010.

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Differentiation: be unique or be extinct!

In today’s complex, cluttered and confusing marketplace, there is no greater growth strategy than differentiating your business from the competition while increasing your probability of success by 53%.

During this CD presentation, we’ll explore today’s most successful differentiation strategies.  We’ll detail fourteen ways to help you create a business that stands out from the crowd and captures the attention of your customers and prospects.  If you’re looking for a growth solution during this recession…this program is for you!

The cost of this powerful CD seminar is $69 with free shipping.

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Nurture Marketing…A Step-By-Step Guide to Attracting New Clients

Finally, the step-by-step process of Nurture-Marketing is available on a 3½ hour CD Set, with an accompanying workbook.  You’ll learn how to:

• Get customers coming to you when they’re ready to buy
• Triple your marketing messages’ probability of success
• Enhance your referral network
• Eliminate cold calls forever
• Achieve greater loyalty and retention
• Capture “top-of-mind” position
• Ensure that your story actually gets told

This Nurture-Marketing CD Kit contains:

•     3½-hour CD workshop
•     1-year sample of a nurture letter campaign
•     55 sample letters to prospects
•     14 sample letters to existing customers
•     12 sample “circle of influence” letters
•     Nurture-Marketing measurement tool
•     Detailed step-by-step checklist
•     Message enhancement exercises
•     Comprehensive bibliography
•     Briefcase style WorkBox™ packaging

The cost of the Nurture Marketing Kit is $395 with free shipping.